Writing

One of my roles as Assistant Marketing Manager at wardrobe styling firm Wardrobe Therapy was to own the weekly blog strategy and curation. I wrote in the brand voice that had been developed over the company's 17 years while also pushing the topics and visuals to inspire our readers to discover their personal style. These weekly newsletters were a dose of fashion inspiration and tips while also not giving away too much information, encouraging our readers to book with a stylist.